our story

a quiet cat who taught us
to slow down.

That’s Tutu is a small apparel and illustration brand from kuala lumpur. this is how it started — and why we’re doing it softly.

~ Tutu, photographed in a sunbeam ~

chapter 01

a cat nobody noticed.

Tutu is a quiet Persian cat who once sat unnoticed in a pet store while the world rushed past him. While others were chosen for being loud or playful, Tutu waited patiently — day after day, quietly — until one day he was seen by a family who understood the beauty of silence.

That meeting marked the beginning of a life built on warmth, comfort, and quiet companionship.

— waiting, softly —

— a long, supervised nap —

chapter 02

a small space for quiet things.

Today, Tutu shares gentle wisdom through cozy illustrations and simple words — reminding us that it’s okay to slow down, rest, and exist without pressure.

In a fast and often overwhelming world, Tutu hopes to create a soft space where kindness, small moments, and personal connection still matter.

chapter 03

things you can actually wear.

Over time, our drawings started to feel like little everyday objects. so we made them one. the shop is small on purpose — a handful of tees, a hoodie, a tote, a cap, and some stickers — each one hand-drawn by us and printed gently in kuala lumpur.

Through art, humour, and stillness, That’s Tutu is here to make the world feel a little lighter, one quiet moment at a time.

— the tiny & round tee —

how we do things

four quiet promises.

hand-drawn, always

every illustration is ours. no AI, no clip art — just a pencil, patience, and a very round cat.

small batches

we make a little at a time so nothing gets wasted. if it’s here, it’s usually the last of it.

printed in kuala lumpur

screen-printed locally by a small team, using soft-hand water-based inks that feel like cotton.

kind at the end

14-day returns, no awkward questions. if it doesn’t feel right, it goes back.

how a tee becomes a tee

small batch, no rushing.

01

quiet sketching

tutu gets into a pose. one of us draws it on the iPad. the other argues about which one is cuter.

02

colour tests

we swatch a handful of mauves, creams, and sages. whichever one makes the drawing feel like a warm room wins.

03

screen printing

designs are separated, screens are burned, and our print partner pulls each colour by hand in small runs.

04

handpacked

each order is folded, tagged, and wrapped in recycled tissue. a tiny thank-you card goes in every parcel.

the team

two humans and one persian cat.

the illustrations are drawn at home in kuala lumpur. the printing is done by a tiny screen-print studio a few streets away. orders are packed by hand on a very specific ceramic table.

Tutu oversees the whole operation, mostly from the windowsill.

softly asked questions

in case you were wondering.

all of malaysia. west malaysia is a flat RM 8 (free over RM 150). east malaysia (sabah/sarawak) is RM 15 (free over RM 250). international on request — just drop us a note.

we pack within 2 working days. J&T delivery is usually 2–4 more working days in west malaysia, 3–7 in east malaysia.

yes — within 14 days of delivery, unworn and with the original tags. we’ll refund to your original payment method once we’ve got it back.

sometimes. if a piece sells quickly we’ll usually do one more run. tap the size on the product page to be notified when it’s back.

yes. he is napping as you read this.

come say hi, softly.

whether it’s a question, a hello, or a picture of your own cat — we read every message.